Don’t get lost.  

Retail Planning is the compass to guide you through the turbulent sea of consumer demands and market trends.
Leverage AI tools to power your sails.

Retail planning is essential in a roadmap to success

Customer Appeal empowers retailers to anticipate, adapt, and thrive amidst challenges. With meticulous planning, every decision becomes an opportunity to innovate, inspire, and exceed expectations. Analytics and artificial intelligence must be woven throughout retail planning for retailers to continually improve business processes.

Merchandise Financial Planning

Merchandise Financial Planning is a high-level approach to setting an organization’s sales, margin, and inventory targets. Customer Appeal assists with this integral component of a demand management. We can establish and train planners to manage an open-to-buy according to a defined calendar as well as plan multiple brands, channels, and currencies – all in one view. We ensure realistic and dynamic plans can quickly be adjusted to new data and market conditions, excessive material and labor waste is surely to occur.

Assortment Planning

Often times, assortment planning is a tug-of-war between art and science. We build an assortment is generated from algorithms and statistics fed from store clusters. Then we edit it with brand and visual merchandising requirements that create the optimal blend for the desired customer experience. Customer Appeal will automate the process with assortment planning solutions that combine the art and science to give you the flexibility to get more in-depth assortments. Less data management and more rapid decision making.

Store Clustering

Customer Appeal will split stores into segments so that product assortments, size allocations, and promotional offers can be localized as needed. Stores similar to each other are bundled together in a segment, while stores with different characteristics are assigned to different segments. This ensures stores get the right size assortment for their demand without excess items or missing sales opportunities by not having the item needed.


Customer Appeal takes the guesswork out of allocating products to locations with allocation solutions that use rules-based criteria to determine the best placement of stock. Taking current stock, inbound stock, and need into account, these solutions quickly allocate inventory to locations to maximize selling potential. Configurable allocation rules allow for pre-allocating stock for new product introductions, high demand items, and end-of-life products.

Demand Forecasting

For the most effective demand forecasting, you need true demand history, not just sales history. Customer Appeal will identify periods of insufficient stock, which are then used to calculate lost sales to get the full picture of what sales might have been. We automate and create smarter forecasts that represent true demand, and you’ll avoid poor forecasting outcomes like overstocks, product obsolescence and lost sales.

Inventory Planning and Replenishment

Whether sourcing externally from overseas vendors or dispersing inventory among branches, Customer Appeal creates the most cost-effective ordering pattern to achieve your targeted service levels. Proper inventory planning ensures your products are in the right place at the right time. We'll pinpoint the inventory crucial for maximizing profit margins and minimizing inventory carrying expenses. Our demand-driven replenishment solutions generate a proactive, time-phased ordering strategy, considering both demand forecasts and existing inventory plans.

Promotion and Markdown Management

Customer Appeal is equipped to construct a centralized system and protocol for overseeing promotions across all channels. This entails precise planning of upcoming promotions, integrating their influence into the broader retail planning framework, and assessing their effectiveness. The outcome is promotions that draw in both new and existing customers, bolster revenues, reduce inventory levels, and retain margins. Leveraging price and markdown planning strategies, we drive store traffic, manage product lifecycles, and maximize margins.


Retail price optimization has emerged as one of the most important tools of this decade. Customer Appeal delivers the best solutions to give clarity to pricing decisions and build confidence with superior science, models and expertise. Efficient retail price optimization solutions consider various factors including demand elasticity, market conditions and pricing hierarchies. Retailers who invest in retail price optimization get improved profit potential, increased loyalty and strategic advantage in return.